Insights & reports
How to compare two audiences side by side
When to compare
The classic use is planned vs actual: the audience you brief against, next to a matched audience built from real converters. Other common pairs are two regional versions of the same ICP, or your ICP vs a competitor's team from the Company Analyser.
Reading the comparison
Open Compare, pick two or more saved audiences, and B2Bgeek lines up every facet side by side with the deltas highlighted. Big gaps in seniority or company size are the usual culprits when campaigns reach the wrong people. The key differences panel summarises the largest gaps so you do not have to hunt for them.
Exporting the story
A comparison exports to a ready-made deck, so 'here is who we planned to reach and here is who actually engages' becomes a slide, not a spreadsheet argument.
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