[How it works]
From "who we want to reach" to a sized, shareable picture, in minutes.
No manual spreadsheets, no screenshot decks. Define an audience from real LinkedIn data, understand who's in it and what they care about, size it, price it, and present it, all in one place.
Define
Build a valid audience from real facets.
Start from LinkedIn's actual targeting facets: industry, function, seniority, geography and company size. Combine them with include/exclude logic. The platform's targeting rules are enforced as you go, so what you build is always something you can actually run.
- Pick from the same facets LinkedIn uses, nothing invented.
- Include/exclude rules validated live, so it never breaks at launch.
- Duplicate a saved audience to move faster on the next brief.
Marketing Leaders, Global
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
Understand
See who's actually in it, and what it over-indexes on.
Get the audience's composition and the traits it skews toward versus the LinkedIn baseline, plus a plain-English narrative you can read out in a meeting.
- Composition across every facet, not just the ones you targeted.
- Affinity vs. baseline shows what makes this audience distinctive.
- A narrative you can paste straight into a brief or deck.
What it over-indexes on
Interests
Find out what they care about, so you know what to say.
The interests LinkedIn holds for your audience are grouped into comparable B2B themes and sorted by how deep and how broad each one runs. What members read is kept separate from the categories they research when buying, because the gap between those two is where intent shows up. Open any theme and the Interest Explorer briefs you on it.
- Themes named the same way in every report, so audiences stay comparable.
- Reads versus researches, side by side, with the odd pairs flagged.
- A dossier per theme: their questions, their problems, their vocabulary.
Theme map
Select a themeData privacy and consent
Niche9% of signal, 3.1x baselineYour hook. Small, sharp, and far more concentrated here than anyone else on LinkedIn.
Size
Get a live member count you can stand behind.
See how many members your definition actually reaches, with clear guidance on the 30k–150k sweet spot: broad enough to optimise, tight enough to stay relevant. No more sizing by guesswork.
- Live count straight from LinkedIn's reach data.
- Sweet-spot guidance so budget never dilutes or starves.
- Adjust facets and watch the count respond in real time.
Audience size
Price
See what it costs to reach, before you commit a budget.
Build a media model for the audience and get LinkedIn's live suggested bids, floors and ranges across every funnel objective, plus a budget ROI curve showing where each objective's returns start to flatten. Then split a budget across the funnel and save it as a scenario.
- Live benchmark bids per objective, for this exact audience.
- ROI analysis marks the efficient budget, so you know when to stop.
- Media plans show projected delivery at every funnel stage.
Benchmark bids for this audience
Awareness · CPM
€46.02
suggested bid
Engagement · CPC
€11.20
suggested bid
Lead gen · CPC
€14.60
suggested bid
Compare & present
Put two audiences side by side, then take the deck with you.
Compare the audience you planned against the one that actually bought, or any two audiences, and see every delta highlighted. Then export the whole report as an editable slide deck or Excel workbook, every figure dated and sourced.
- Every gap and overlap surfaced automatically.
- One-click export to an editable slide deck with native charts, not screenshots.
- Excel workbook included, with the full data behind every chart.
Planned vs. customers who bought
[Why you can trust it]
A picture you can put your name on.
The walkthrough is fast because the foundations are solid.
Every number is source-cited
Figures come straight from LinkedIn's targeting and reach APIs — no black-box modelling, with a clear 'data as of' timestamp on every report.
Aggregate only, never personal
You work with audience-level composition and counts. We never expose individual members, and reach respects LinkedIn's privacy floor.
Valid by construction
Targeting rules are enforced as you build, so an audience is always something you can actually run — not a definition that breaks at launch.
See who you're actually reaching.
Build, size and compare your first audience today, or book a 20-minute demo and we'll do it with you.
€0 today · then €39/mo · cancel anytime