[Insights & Reports]
An audience that explains itself.
Every definition becomes a report: a narrative anyone can read, affinity charts that reveal what's distinctive, and composition breakdowns across every facet.
Plain-English narrative
A paragraph that reads like an analyst wrote it: over-indexes, skews and concentrations, ready to drop into a brief or a deck.
Affinity vs. baseline
See how the audience diverges from the LinkedIn baseline. The traits that make it distinctive, ranked, not just the largest buckets.
Composition breakdowns
Function, seniority, industry, company size and geography. Every dimension charted, with proportional and absolute views.
Interest themes & Explorer
Up to 100 raw interests grouped into comparable B2B themes, separating what they read from what they research. Open a theme and the Interest Explorer researches what they're asking and struggling with in it.
Export & share
Source-cited reports you can export and share. Every figure shows where it came from and when.
The narrative
Stakeholder-ready in one sentence.
No chart-reading required. The narrative states the over-indexes and concentrations in plain language. Copy it straight into a brief.
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
Affinity
What actually makes it distinctive.
The biggest segment is rarely the most interesting one. Affinity surfaces the traits where your audience diverges most from everyone else on LinkedIn.
Over-indexes vs. LinkedIn baseline
Interests & intent
What they read, and what they research.
The same report also carries their interests, grouped into themes and split by signal. Reading a category is not the same as shopping for one, and the themes where those two disagree are usually the ones worth acting on first.
Reads versus researches
Researching, barely reading. In market and under educated.
Plenty of reading, almost no buying research. Interest, not intent.
Over & under index
See both ends of the distribution.
Where an audience leans in, and where it leans out. The under-indexes are often as revealing as the peaks for sharpening a message.
Index vs. baseline
See who you're actually reaching.
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