[The product]
Everything you need to answer "who exactly are we targeting?"
Build an audience, see what makes it distinctive, learn what it cares about, compare it against another, and size and price it. All in one place, all grounded in LinkedIn's own aggregate data.
Audience Builder
Compose any B2B audience from the full LinkedIn targeting taxonomy: function, seniority, industry, company size, geography and more.
Insights & Reports
A plain-English narrative, affinity charts and composition breakdowns, with one-click export to an editable slide deck (PowerPoint) or Excel workbook.
Interests & Intent
What your audience reads, what it researches when buying, and the questions behind both. Grouped into themes you can plan content against.
Compare
Put two audiences side by side, the one you planned vs. the one that actually buys, and read every delta at a glance.
Sizing
Live member counts with sweet-spot guidance, so you know whether an audience is too broad or too tight before you commit a budget.
Company Analyser
Type any company and see who actually works there: roles, seniority, geography and skills, plus where their alumni went. Built for ABM and pre-pitch research.
Media Planning
Live LinkedIn auction pricing for every audience you build: benchmark bids across the funnel, budget ROI analysis, and deck-ready media plans.
Skills Explorer
Map the skills your buyers genuinely hold together, follow the map into adjacent clusters, and save any cluster as a real, sized audience.
[Audience Builder]
Start from a question, not a spreadsheet.
Pick from the same targeting options LinkedIn itself uses, and get a picture you can start working with straight away.
Plain-English output
Every audience explains itself.
The moment you save a definition, you get a written summary: over-indexes, skews and concentrations, in full sentences.
Marketing Leaders, Global
~420,000 membersThis audience is 4.2× more likely than the LinkedIn baseline to sit in Marketing. Skewed senior, with 58% Director+. Concentrated in Software (31%), SaaS (18%) and IT Services (14%), and primarily in the United States (54%) and United Kingdom (22%).
Insights & Reports
See what an audience over-indexes on.
Affinity charts show how your audience diverges from the LinkedIn baseline: the traits that actually make it distinctive, not just the biggest buckets.
Over-indexes vs. LinkedIn baseline
Interests & Intent
Knowing who they are is half the job.
Targeting decides who sees the work. It never tells you what to put in it. Every report groups your audience's interests into themes, separates reading from buying research, and briefs you on any theme you open.
Theme map
Select a themeData privacy and consent
Niche9% of signal, 3.1x baselineYour hook. Small, sharp, and far more concentrated here than anyone else on LinkedIn.
Compare
Planned vs. actual, in one view.
Lay two audiences over each other and read every gap. The audience you targeted and the one that converted are rarely the same shape. Now you can prove it.
Sizing
A number you can put in the plan.
A live member count on a track that marks the 30k–150k sweet spot, so you know at a glance whether to broaden, narrow, or ship it.
Company Analyser
Know who's inside the account.
For ABM, pre-pitch research and competitive intel. Type a company's name and get an aggregate X-ray of its team, what makes it distinctive vs. the market, and where its alumni went next.
Northwind Software
[EMEA] · ~4,200 on LinkedIn
Top alumni destinations: Fabrikam · Contoso · Globex
Media Planning
Know the price before you spend.
Live benchmark bids for your exact audience, ROI curves that show where returns fall off, and a budget plan you can put straight in the deck. No more planning on last quarter's averages.
Awareness · CPM
€46.02
suggested bid
Engagement · CPC
€11.20
suggested bid
Lead gen · CPC
€14.60
suggested bid
Skills Explorer
Find the skills you'd never have searched for.
Start from one skill your buyers hold and see the whole neighbourhood around it: what genuinely travels with it, ranked by overlap strength rather than raw popularity. Save any cluster as an audience.
[At a glance]
The product, stated plainly.
What is B2Bgeek?
B2Bgeek is a web-based B2B audience research workbench. It builds, sizes, understands and compares LinkedIn audiences using LinkedIn's own aggregate advertising data, with no campaigns and no ad spend required.
Where does the data come from?
All figures come live from LinkedIn's advertising APIs through an ad account you connect. Every insight is aggregate-only and respects LinkedIn's privacy floor. B2Bgeek never accesses individual member profiles or contact details.
What do I need to use it?
A LinkedIn login and access to a LinkedIn ad account, in any role including Viewer. Connecting takes about two minutes and no ads are ever run.
What does B2Bgeek not do?
It does not sell contact lists, scrape profiles, expose individual-level data, create campaigns or spend advertising budget.
See who you're actually reaching.
Build, size and compare your first audience today, or book a 20-minute demo and we'll do it with you.
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