[Interests and intent]
Know what they care about, not just who they are.
Targeting tells you who sees the ad. It never tells you what to put in it. Every B2Bgeek audience report now shows what your buyers read, what they research when they are shopping, and what they are trying to work out.
One vocabulary, every report
Up to 100 raw LinkedIn interests get grouped into a fixed set of B2B themes. The same names every time, so two audiences can be read against each other without renaming anything.
Reading is not buying
LinkedIn tracks what members follow and what they research when shopping. We keep those apart, then map both onto the same themes so you can see where they disagree.
Four archetypes
Every theme lands in one of four boxes based on how deep it runs and how broad it is. Core, Niche, Always-on, Noise. You know what to do with it before you read the number.
A dossier per theme
Open a theme and get the questions this audience asks, the problems they hit, the words they use, and where they read. Sources are checked before they are shown to you.
It leaves the tool
Themes and dossiers export with the rest of the report, into slides and Excel, with the measured figures attached.
Themes
A hundred interests, sorted into things you can act on.
Raw LinkedIn interests are too granular to plan with. We group them onto a fixed theme spine, so a theme means the same thing in this report as it does in the one you ran last quarter. Pick any theme on the map and you get its size, how far it leans versus the baseline, and what to do about it.
Theme map
Select a themeData privacy and consent
Niche9% of signal, 3.1x baselineYour hook. Small, sharp, and far more concentrated here than anyone else on LinkedIn.
Intent
The gap between reading and buying.
Someone who reads endlessly about a category and never researches products is a fan. Someone researching products they never read about is in market and short on information. Both are useful. They need completely different content, and until now neither was visible.
Reads versus researches
Researching, barely reading. In market and under educated.
Plenty of reading, almost no buying research. Interest, not intent.
Interest Explorer
Open a theme and it briefs you.
The Explorer researches a theme against the measured numbers for that specific audience. You get the questions they ask, where the work goes wrong for them, the vocabulary they use, and the media they trust. Measured figures stay at the top, research sits underneath, and the two are never mixed.
Measured
Data privacy and consent
9%
Share of signal
3.1x
Versus baseline
Niche
Archetype
Researched
- How do we keep attribution working once third party cookies are gone?
- Who actually owns consent, marketing or legal?
- What does a compliant lead form look like in the EU right now?
[What it is for]
Three jobs it does on a normal Tuesday.
This is not a dashboard to admire. It exists to get work out the door.
Fill the content calendar
Build the plan around Core themes, open with a Niche one to stand out, and stop paying for topics that were never going to land.
Catch buying intent early
When an audience researches a category it does not read about, it is shopping without a point of view. That is the cheapest moment to reach them.
Brief writers properly
Hand over real questions and real phrasing instead of a persona document. The copy comes back sounding like someone who has met the reader.
On the report
It is already in the audience you built.
No separate module and no extra setup. Save an audience and the themes are computed with the rest of the report, then cached, so opening it again costs nothing and the numbers do not move under you.
Data privacy and consent
22 topics inside it. 3.1x the baseline.
[What we do not do]
Aggregates only, and we show our working.
No individual profiles, no contact lists, no scraping. Every theme figure comes from LinkedIn's aggregate data for your audience, and every researched source is checked before it reaches you. If a link does not resolve, you see the source name without a link rather than a citation we cannot stand behind.
See who you're actually reaching.
Build, size and compare your first audience today, or book a 20-minute demo and we'll do it with you.
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